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August 9-10, 2011 - Sheraton RTP
Seating is Limited! Deadline for registering August 6th!
CFRE Review Course
The AFP CFRE Review Course provides an overview of the development function for fundraising professionals who would like to improve their development skills, learn to raise money more efficiently or build upon their current development skills. It is designed for fundraising professionals at the five-year or above level of experience who may be preparing the CFRE Certification Exam. However, the course is also applicable to other mid-level practitioners. NOTE: While this is an excellent review it is NOT primarily a "prep" course for those taking the exam.
The modules include:
Module I: Why Philanthropy? An Overview of Fundraising & Its Concepts
Module II: Current & Prospective Donor Research
Module III: Marketing and Communications for Fundraising & Development
Module IV: Developing a Comprehensive Solicitation Program
Module V: Building and Sustaining Relationships
Module VI: Securing the Gift
Module VII: Volunteer Involvement
Module VIII: Management
Module IX: Accountability
Appendix: Supplemental materials, including test taking tips and sample test questions
The CFRE Review Course is presented through lecture, case studies, and the encouragement of participant dialogue. Faculty materials are provided to the sponsoring organization on a CD for distribution to faculty members. Printed participant manuals are ordered by the sponsoring organization for distribution to each registrant.
COST: AFP Members $390.00 Non-Members $490.00 REGISTER
To learn about our distinguished faculty, click here.
Fundamentals Of Fundraising Course
Course Objectives:
The course objectives for The AFP Fundamentals of Fundraising Course represent the "big picture" overview of the course. Under these objectives, for each course module there will be additional learning objectives that will lead to accomplishment of these overall course objectives.
At the conclusion of the new course, the participating novice practitioner should be able to:
Overview of Fundraising
* Explain the culture of philanthropy and the role philanthropy plays in organizations. · Name 8-10 key reasons people give.
* Describe the primary sources of contributions and the essential components of an integrated development program and the primary purpose of each one.
*State key qualities that every fundraiser should possess and describe a basic path for personal professional development.
Developing a Comprehensive Solicitation Program
* Define and clearly articulate an organization's case for support.
* Indicate the advantages of individual and group solicitation methods, and summarize how each is best incorporated into an integrated development program.
* Distinguish the differences between uses for annual giving, major gifts, and planned giving.
* Develop appropriate policies and procedures to ensure integrity of donor intent and to honor donors and volunteers in ways appropriate to their contributions to the organization.
* Implement a development plan that supports the organization's overall mission and strategic plan, and meets the needs of stakeholders.
Building & Sustaining Relationships
* Identify and segment the pool of potential donors, using appropriate variables such as previous gift level and potential, interest areas and relationship to organization, and organizational needs.
* Initiate, maintain, and enhance continuing and mutually beneficial relationships with volunteers, donors, and qualified prospects.
* Ensure that relationships are supported and enhanced through effective donor records management and proper stewardship of funds.
Securing the Gift
* Develop a comprehensive marketing and communications plan, including appropriate events and activities to inform and engage donors and qualified prospects.
* Develop, implement, and evaluate solicitation strategies that will maximize the outcomes of solicitation efforts.
* Describe the roles of the Internet and social media in fundraising.
* Implement appropriate acknowledgement, acceptance, and recognition practices to honor donors and volunteers.
Volunteers, Management, and Accountability
* Describe the essential roles and responsibilities of board and staff members.
* Discuss ways to best utilize volunteers in the fundraising process.
* Apply effective techniques for recruiting, training, managing, evaluating, and recognizing volunteers.
* Coordinate the budgeting and planning process of the fundraising department with that of the overall organization.
* Ensure accountability in fundraising activities through effective planning, reporting, and evaluation processes.
COST: AFP Members $390.00 Non-Members $490.00 REGISTER
To learn about our distinguished faculty, click here.
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